Award in Digital Marketing Strategy – Planning & Implementation

By the end of the course you will be able to design and implement a basic digital marketing strategy for a business or NGO. You will gain practical insight on how to define and reach a target market by harnessing the power of digital marketing to create impact. You will also be able to identify areas in an organisation where digital marketing can help the organisation grow and become familiar with the key digital marketing channels including the orga-nisation’s online presence, social media, email marketing and digital advertising. Students will also be able to assess the current state of the organisation’s digital presence and select and use appropriate online digital marketing tools. At the end of the course, attendees will be expected to individually design and submit a digital marketing campaign plan for an assigned case study.

Course content:

- New Trends in Digital Marketing to Create Impact
- The Website in an Integrated Online Presence
- Content Marketing
- Search Engine Optimization
- E-mail Marketing and Creating Content
- Social Media Tactics
- Online Advertising
- Developing an Integrated Strategic Plan